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Our Story

Juniper and The Pool People

Why Shop With The Pool People?

With over four decades of faithful service to central and northern Wisconsin, we have established ourselves as the reputable name you can depend on. Established on January 1, 1976, The Pool People have always been locally- and family-owned – helping you build the incredible homes, relationships, health, and recreational enjoyment that you have always dreamed of.

Juniper and The Pool People


Continuing the tradition, northeastern Wisconsin native Jeff Desing purchased The Pool People in 2017. The son of hardworking parents who have been married for over 50 years, Jeff understood the faithfulness and integrity that it takes to build something worthwhile. However, he also wanted the same stability and tight-knit community for his own family that he experienced growing up. After previously working as a CFO for successful private-sector home building, manufacturing, and health and wellness companies, Jeff returned to his Wisconsin roots with his wife Janelle. Looking to build a family and to give back to the community of people who had helped raise him so well, Jeff found his sweet-spot when The Pool People came on the market. Owning The Pool People was the perfect opportunity not only to use his established skills while owning his own business, it also allowed Jeff and Janelle to raise their children in the land they loved.

When you come into our stores you will see the same familiar faces you have seen through the decades. Our loyal store managers at our Schofield, Stevens Point, and Rhinelander locations have been providing you with the best in customer care for 40, 30 and 15 years, respectively. Offering expert, personalized care for each unique customer experience, you can count on the staff at The Pool People to be there to provide the attention, products, and service you need.

Our outstanding owners and staff now rejoice when they see second- and third-generation customers who are building their lives, their families, their health and their homes with products from The Pool People. Expanded to the company you know and love today, the products and amenities offered by The Pool People are almost endless. From luxury hot tubs to spectacular, hand-crafted pool tables, you’ll find every single product and accessory you need to help you build the best indoor and outdoor spaces you can imagine. Choose from our full selection of hot tubs, swim spas, pools, saunas, outdoor living and cooking products, beautiful billiard tables and accessories, and gaming amenities to enhance your living and recreational spaces. 

The Pool People consider it a great honor to be a part of helping you build your own American dream. Thank you for all the years you have welcomed us into your homes and your lives. We look forward to the next 45+ years serving you – as our community and our families grow together.

Why Choose The Pool People?

When looking to improve your residence, backyard, vacation home, or business, or to purchase gaming and professional-grade products, we understand that you expect nothing less than the best.

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